Meeting Hispanics Where They Are: Online and on MobilePosted by Miriam De Dios Woodward on November 20, 2017
How can credit unions and other organizations dedicated to serving the underserved Hispanic community meet them where they already are – online and on mobile? Below are a few examples of online and mobile resources being tapped by organizations to do just that. Crowdfunding Putting a twist on the GoFundMe model, PayPal just launched Money Pools, a service that lets people create pages to fundraise for a specific item or effort among family and friends. Could this become a digital tanda? Although the service is too new to have data on usage rates, the focus on family and friends could resonate among many within the Hispanic community. Social Media Influencers Instagram Stories. Connecting with Hispanic consumers online requires not only understanding where they are, but also how they want to be connected with. Google’s study found that including culturally relevant content – food, family and traditions – resonates with U.S. Hispanics online. Consider incorporating content that Hispanic members care about or that which is unique to the Hispanic experience. While not as important as culture, language also matters. For some U.S. Hispanic consumers, Spanish and bilingual content are signals you want to engage with them. Photo by Rodion Kutsaev on Unsplash Leave a commentPosted by Miriam De Dios Woodward on in Online / Mobile, Social Media, Hispanic, influencers, instagram, mobile, online, social media, video, youtube |
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