Among the excellent presentations at the 7th Latino Credit Union Conference this June was a panel discussion of best practices for Hispanic outreach.
Two of Coopera’s clients, Greater Iowa Community Credit Union and Travis Credit Union shared insight with the audience. Greater Iowa’s story, as told by Michael Adams, even made CUNA’s News Now online publication.
Michael shared specifically how Greater Iowa expanded its footprint from a university credit union to a community-based institution that has rolled out the welcome mat for members of the local Hispanic community. Some of the tactics Michael talked about included: taking a multi-pronged approach to marketing, hiring bilingual and bicultural staff, forming an employee implementation team and offering a Spanish-language personal finance website.
To read more about Greater Iowa’s experience, visit CUNA’s News Now.Leave a comment