Nowadays, the rise of social media seems unstoppable. The advantages that social media has created now extend far beyond its initial purpose of providing individuals with social networking opportunities. Companies are also finding their involvement with social media to be beneficial. A current trend in the social media world involves the inclusion of “social media icons”. These icons are small images that represent websites like Twitter, Facebook and LinkedIn and are being used to express a person’s or company’s affiliation with different social media websites.
Recently, a new icon has been introduced to the icon family and it is used to represent a company’s link to their website in Spanish. The “ñ”, known as the enye symbol which is part of the Spanish alphabet, is now being presented as a modern replacement to the commonly used “En Español” hyperlink found in most websites.
The innovative icon was developed by Cultural Strategies to “provide access to [their] client’s online Spanish content”. Cultural Strategies CEO Juan Torne, said that the “ñ” icon is meant to replace the “En Español” link, which can be plain and boring or the Flag of a Spanish speaking country (like Spain or Mexico) which is bound to leave out other nationalities and heritages.
Companies can use the “ñ” icon in several different resources to transmit the idea that they have a Spanish component to their business. The social media icons can be effectively placed in an orderly fashion to provide an organized listing of links without taking too much space or providing a lengthy direct link of the website. Some places to use the social media icons, such as the “ñ” are the top of websites, business cards, in your e-mail signature and even brochures.
To add this icon, simply hyperlink the link of your company’s Spanish website into the image icon and add it wherever you want people to access such information. The addition of the “ñ” icon can therefore become a new innovative way to transmit your efforts to connect with the Spanish speaking community.