New York Credit Unions Enroll in Inaugural Hispanic Member Growth Strategy Program

Posted by MiriamDeDios on January 8, 2013

Building on their five-year partnership, the Credit Union Association of New York (CUANY) and Coopera have signed four credit unions to take part in the inaugural Hispanic Member Growth Strategy Program. Spots for four additional mid-sized credit unions to participate in the outreach program are still available.

Demographics show the importance of helping New York credit unions grow by serving the Hispanic market. In New York:

- Hispanics are the largest, fastest-growing, youngest and most underserved group in the U.S.
- 17 percent of New Yorkers are Hispanic.
- Hispanics will be New York’s largest minority group in 15 years.
- By 2025, 1 in 5 New Yorkers will be Hispanic.

As part of the Hispanic Member Growth Program, Coopera provides valuable resources and counseling to three small (assets under $25M) and five mid-sized ($25M-$500M in assets) New York credit unions, helping them identify Hispanic outreach opportunities within their neighborhoods and create affordable banking alternatives to meet the needs of this community.

To date, four credit unions are participating in the CUANY and Coopera program:

- Cooperative Federal Credit Union of Syracuse
- Entertainment Industries Federal Credit Union of New York City
- Bridgeway Federal Credit Union of Poughkeepsie
- MSBA Employees Federal Credit Union of Rockville Centre

More information on the 2012 Hispanic Member Growth Strategy program is available via archived webinar at http://diigo.com/0pzxe.

New York credit unions interested in participating in this program should contact Coopera at 866.518.0214 or www.cooperaconsulting.com for additional details.

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