By Guest Blogger Alejandro Alaniz, Account Relationship Specialist at Des Moines Metro Credit Union
I was hired at Des Moines Metro Credit Union (DMMCU) in February 2008 to lead DMMCU’s Latino outreach efforts for the credit union. I was very excited for the opportunity and to get going on the effort. The only problem was that I was a little scared and lost because I was the one who would be starting the main initiative for the push!
I am the first person here at DMMCU to be hired for this position, and there had been no previous precedent to look to. It was just me and Traci Stiles, DMMCU’s marketing director, to go out and show the local Latino community what a credit union is and why DMMCU is different from other financial institutions. The task seem large, but yet a fun one at that!
Before I joined DMMCU, they had done a great job of having Coopera’s Warren Morrow come in and talk to our board of directors about why it would be a huge benefit for DMMCU to start marketing to the local Latino community.
With his help and DMMCU’s management team, the board decided that it was indeed a good idea and jumped aboard. With the go ahead, Traci started a small and targeted marketing effort with Spanish materials to be handed out and also delivered to our SEGs.
Another important step DMMCU took was having a strategic planning session that included Coopera, the board of directors and our the management team . The planning session came up with a timeline and action plans to be accomplished by specified time frames in order to better gauge accomplishments. One important task was to hire a full-time bilingual employee to be the head of the effort.
That’s where I came in. I was excited by the fact that “I” would be the one starting a new outreach effort for DMMCU! My biggest hurdle to overcome was “Where do I begin?”
I had so many thoughts going trough my head, thinking of what options we had available. Do we send a mailing? Have an open house? Do T.V. commercials? Radio ads? Do we hire a banner plane? Ok maybe not the banner plane, but I didn’t know where to start.
Luckily Traci had some smart and simple ideas to get started. Stay tuned to this blog, as I’ll get into those smart, simple ideas next time!Leave a comment