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  • Celebrating Four Years Together

    Posted by on July 16, 2013

    Happy anniversary to Coopera and the Credit Union National Association (CUNA)!

    Four years ago, we formed a strategic growth alliance to help credit unions expand their Hispanic market outreach efforts. Since the alliance formed, both organizations have leveraged each other’s strengths — Coopera’s Hispanic market expertise and CUNA’s extensive resources — to help America’s credit unions grow membership opportunities by reaching and serving Hispanics.

    As a testament to this, our organizations have been able to reach more than 200 credit unions with our collective resources, and in turn, those credit unions have been able to serve thousands of Hispanic members with our help.

    Here’s a quick recap of what we’ve accomplished together so far:
    El Poder es Tuyo, a member-facing, Spanish-language website designed to improve financial literacy
    – On-demand training courses
    – Spanish seminar-in-a-box kits
    – Free educational webinars
    – Hispanic online resource portal
    – Social media efforts, including a special discussion group on LinkedIn

    And, we’re not stopping there!

    We have several joint initiatives planned for our anniversary year, including:
    – Conducting a pre-conference workshop in partnership with the National Federation of Community Development Credit Unions for America’s Credit Union Conference (ACUC)
    – Celebrating Coopera Founder Warren Morrow as this year’s Credit Union Hero through Credit Union Magazine
    Planning an emerging markets-focused educational track, in partnership with the National Federation of Community Development Credit Unions, for the Community Credit Union and Growth Conference
    – Coordinating the launch of the Warren Morrow Hispanic Growth Fund through the National Credit Union Foundation to provide grants to credit unions to reach and serve the Hispanic community

    We are so pleased to have been working alongside such a well-respected, reputable organization like CUNA for the last four years. By working together, we have truly been able to positively influence the growth and direction of the credit union industry. We look forward to what we’ll accomplish together in the future!

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