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  • Credit Unions Set Sights on Payment Competitors to Attract Underserved Hispanics

    Posted by on November 17, 2014

    We get asked often why a firm focused on Hispanic outreach is based in Iowa, a state many consider less-than-diverse. In fact, the Hispanic population in our home state more than doubled from 2000 to
    2013 and is expected to account for more than 12 percent of Iowa’s population by 2040.

    The change to our state’s consumer make-up has not escaped the attention of Iowa’s credit unions. Leaders of the state’s movement are right now exploring ways to invest in service to Hispanics, the largest, fastest-growing, youngest and most underserved group in the U.S.

    To help, Coopera and the Iowa Credit Union Foundation (ICUF) recently facilitated a roundtable for Iowa credit unions. In the 4-hour session, we joined four credit unions already doing an excellent job with service to underserved consumers, many of whom are Hispanic.

    To my right are Jocelyn Peña, Greater Iowa CU; Nicole Suarez, Village CU; Traci Stiles, Des Moines Metro CU; Jessica Martens, Community 1st CU

    Among the different ways we talked about adapting credit union products and services to this special market, the concept of unique payment products stood out. Because underserved consumers continue to use high-cost alternatives to pay bills, make rent payments and secure short-term loans, payment products present a sizable opportunity for credit unions looking to reach this market.

    Here are just a few of the alternative payment providers already popular with the underbanked, Hispanics included:

    PayNearMe: This provider issues plastic cards and PaySlips that can be printed or displayed on a mobile device.

    Walmart: The retail giant continues to diversify its financial service products, which include everything from credit cards to money transfers. Most recently, it began marketing a low-cost checking account.

    LendUp: Credit-building loans starting as low as $250 available with instant approval online. (Of course, it comes with a hefty price tag at 29% APR).

    WipIt: Allows Boost and Sprint mobile phone users to make payments with cash directly from their phone.

    OnDeck: Provides small business loans online, and underwriting is based on performance rather than individual credit.

    Boom: A prepaid card with mobile banking features.

    For each of the above, our expert panelists brainstormed alongside Iowa credit union leaders how cooperatives could compete and why they should. It was an excellent discussion, and one I’d be happy to share in more detail one-on-one. Send me an email with your thoughts or questions and we can talk through your credit union’s payments strategy and how it may be configured to appeal to the underserved Hispanics in your community.

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    Five Keys to a Great Remittance Program

    Posted by on September 23, 2014

    Remittance stand in the Dominican Republic, captured by Coopera's Anna Pena on a World Council of Credit Unions-sponsored trip to the region.

    With intense growth of the Hispanic market across the country, more U.S. credit unions are looking to add money transfer programs, known as remittances, for Hispanic immigrants with family in Latin America.

    And now may be an ideal time to play in the market.

    U.S. remittances to developing countries reached $404 billion in 2013 and are predicted to grow to $516 billion by 2016, according to the World Bank. At the same time, an increasing number of providers have dropped their remittance programs, leaving a competitive opening for credit unions.

    The shuttering of many long-time remittance providers is due to an unprecedented compliance burden. This has also led to the development of an industry that is, as this PaymentsSource article puts it, “ripe for startups.” There are now even international start-ups looking at the U.S. with aspirations of market dominance.

    As the remittance industry shape-shifts to meet increased scrutiny from regulators, some credit unions are looking to find new partners who can help them compete in this important space.

    Credit unions should view remittances services as a value-added tool designed to increase the depth of the membership experience. Coopera’s research (performed in conjunction with the World Council of Credit Unions) found that remittance services, when combined with an intentional Hispanic growth strategy, can earn a credit union much higher volumes as compared to those credit unions without a strategic approach.

    If your credit union is looking to develop or make changes to its remittance offering, here are a few things to keep in mind:

    Understand the geographies you must serve – Not all remittance providers serve the same locales. Before creating a partnership, understand your Hispanic members’ countries of origin and the available locations within a typical recipient’s country.

    Survey the competition – Examine your local market to understand how you can provide the most competitive offering. What other local organizations are providing remittance services? What are they charging? What are their hours of operation, etc.?

    Investigate the alternatives – When issued to a Hispanic cardholder in the U.S. alongside a secondary card for a family member in Latin America, a reloadable prepaid card like the Coopera Card is an affordable and accessible option for sending money outside the country. What’s more, reloadable prepaid cards do not require compliance with the CFPB’s remittance transfer disclosure requirements.

    Know your compliance burden – While the cost of compliance will mostly fall on the shoulders of third-party service providers, credit unions will be held ultimately responsible for providing the appropriate disclosures.

    Develop a member experience strategy – How will the credit union transition first-time remittance users to more products? Incentives like offering the fourth or fifth remittance free can keep remitters coming back to your shop for more remittances, but how will you engage them with other products and servicesfor the long-term?

    Especially given recent industry upheaval, remittances are a much-needed service for Hispanic immigrants with family members residing in Latin America. In fact, Coopera has made remittances a best-practice solution for credit unions looking to invest in the largest, fastest-growing, youngest and most underserved segment of the U.S. population. While there are certainly barriers to entry, keeping the above pointers in mind can help you break through those obstacles to deliver a needed solution to your Hispanic members and prospective members.

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    The Need for Back Translations in 2014 and Beyond

    Posted by on January 21, 2014

    The Hispanic market in the U.S. continues to grow and change at a rapid pace, which will present significant opportunities (and challenges) in 2014. One of the most important ways to prepare right now to better serve Hispanic members in the coming year is to conduct an audit of your bilingual marketing materials and signage.

    One of the most common misconceptions about the Hispanic culture is that Hispanics speak different forms of Spanish. Although there are different colloquialisms or words, phrases or statements that are unique to a certain culture or region, there are not completely different forms of the language — the basic language structure of Spanish is shared. Because there are cultural nuances in the Spanish language, it is important for your credit union to make sure that your translations are accurately conveying your messages. The best way to accomplish this is by performing what are called “back translations.”

    What is a back translation? It is a second translation of text back to the original language (in most cases, English) to ensure developers understand the final meaning of their translation.

    When the source language is English, there is often discrepancy in the meaning between the original source and the back translation. Spanish, for example, has a notably different vocabulary, and many words that are used in English simply don’t exist. Back translations should be performed to ensure that the language is a correct translation of the original, in which, the meaning was not changed, but also the readability of the text has not been affected through the translation process. The process should include conducting at least two back translations and working with the original translation to accommodate the findings of the back translation.

    Here’s an example: When you translate the English phrase “all the rage” to Spanish, you do not want to convey the literal meaning but rather the cultural meaning of that phrase. The Spanish translation of this phrase could be “lo ultimo.” A back translation of “lo ultimo” would tell you that you are translating “all the rage” to a similar phrase that will be understood in Spanish that means “the latest.”

    The important thing to remember when doing back translations is that the person doing the back translation should be familiar with the original version in English to avoid inadvertently changing meanings of the content. For credit unions, here are some examples of common phrases you’d likely have translated and the corresponding back translations:

    English source: Limit our sharing
    Spanish translation:  
    Limite la confidencialidad  que compartimos
    Correct back translation: Limit the confidentiality we share

    English source: Build Credit
    Spanish translation: 
    Establecer un Historial de Crédito
    Correct back translation: Establish a Credit History

    To prove how easy it can be to incorrectly back translate certain phrases, here are some examples of back translations gone wrong:

    English source: Batch (transactions)
    Spanish translation: Partida
    Incorrect back translation: Departure

    English source: Arrangement between two parties
    Spanish translation: Arreglo entre dos partes
    Incorrect back translation: To fix two parts

    Although they may seem to be a time-consuming and expensive task, back translations are a critically important part of your credit union’s validation and cultural adaptation to specific Hispanic markets. Doing back translations can help to avoid errors, as well as better understand what the credit union has had trans-created. For instance, many credit union compliance or legal departments request back translations to double check that approved messages are what is truly being distributed to members.

    By becoming more familiar with the language nuances of your credit union’s local Hispanic population, you will be better positioned to provide for these members’ needs. For credit unions willing to invest the time and resources, the benefits of a bilingual marketing audit will greatly outweigh the perceived costs.

    To best understand the make-up of the local population Coopera can help with a comprehensive market analysis. Rest assured, however, the basics of the Spanish language will be understood by your Hispanic members.


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    A Look at New Products for Underserved Hispanics

    Posted by on December 31, 2013

    More than one in four households (28.3 percent) in the U.S. today is underserved, conducting all or some of their financial transactions outside of the mainstream banking system. Hispanics represent a disproportionate number of this group — in fact, there are nearly 7 million Hispanic households in the U.S. that are underserved. This means that about one out of every two U.S. Hispanics falls into this classification.*

    Because of the U.S. Hispanic market’s sheer size, youth and rate of growth, it represents a large market opportunity for credit unions. Creating products and services to specifically meet the needs of underserved Hispanic consumers can give your credit union a significant competitive advantage in 2014.

    When it comes to attracting Hispanic consumers — underserved or not — one-size-fits-all financial products and services don’t work. As your member base continues to diversify, it is unrealistic for you to expect the Hispanic community to conform to your products and services — it’s got to be the other way around. Therefore, if your credit union is looking to attract more Hispanic members in 2014, you need to plan now to provide fair, dignified and tailored financial services.

    Fortunately, there are many products offered by credit unions across the country that have been created with the Hispanic consumer in mind and are a good fit for the Hispanic market. The products include culturally relevant savings programs, prepaid reloadable card; auto, micro and lifestyle loans (for quinceañeras, weddings, immigration, citizenship, travel, etc.) and financial education. If you don’t already have these products in your portfolio, now is the time to add them.

    And, even more products are on the horizon. the Filene Research Institute, is currently testing four products to benefit underserved consumers, including Hispanics, in its new financial services incubator.

    Here’s a quick synopsis of these products:

    -Non-prime Auto Lending from the National Credit Union Foundation. This program helps lenders fairly price and manage non-prime auto loans, incorporating the Lower Interest For Timeliness (LIFT) idea introduced by Filene’s i3 innovation team. LIFT is a loan feature that reduces interest rates when members make on-time payments.

    -Borrow and Save from the National Federation of Community Development Credit Unions. This product increases consumers’ economic security by providing an affordable small-dollar loan with a payment term that makes sense for them. A built-in savings component also helps consumers self-fund their emergencies instead of borrowing money to handle them.

    -Pay Yourself Back from Innovations in Poverty Action. As an add-on to any loan type, this product seamlessly converts borrowers into savers. Leveraging the habits formed by regularly making loan payments, it encourages consumers to keep making regular payments (or a portion of them) to themselves after the loan is paid off.

    -Employer Sponsored Income, Advance Loan from North Country Federal Credit Union. This small-dollar loan program is offered to employees of select employer groups (SEGs)  partnered with credit unions. Loan payments are auto-deducted from direct-deposited paychecks. Once the loan is paid, employees may continue making payments into savings accounts.

    At Coopera, we see a lot of potential in these products for Hispanic consumers. We have found that many Hispanic consumers aren’t aware of what financial services are accessible to them, as well as struggle with basic financial education around money management and building/maintaining credit. These new products from Filene could help address these gaps and guide underserved Hispanics on a path to achieve their financial goals. We will keep you posted on how the testing phase of these products goes, as well as the potential for implementing them into your current product mix.

    *For more information about the demographics of Hispanic consumers, download the Coopera white paper “The Multifaceted Hispanic Market” at http://tinyurl.com/c8jwf45.

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    Remittances Can Help Credit Unions Serve Hispanics

    Posted by on October 1, 2013

    Sending money home is very important to the Hispanic community. For credit unions looking to grow their membership base and revenue opportunities, offering remittance services (from branch locations, via phone or even online) is a great value-added tool to help build a strong relationship with the Hispanic community. The World Bank reported that remittance flows topped $530 billion in 2012. More than $63 billion of that total was remitted from the U.S. to Latin America and the Caribbean (a large percentage of that $63 billion was sent to Mexico and Central America).

    Traditionally, remittance service providers (i.e. non-wire transfer services) have been outside of the financial service industry…think mom-and-pop grocery stores.

    Currently, credit unions have a negligible market share in the remittance space.

    But, the remittance landscape is changing. With new consumer-focused regulations (the CFPB’s remittance transfer rule regulation will take effect on October 28, 2013), all remittance providers will be impacted. Under the rule, “Remittance transfer providers are required to provide prepayment and receipt disclosures to the consumer sender that include the exchange rate, certain fees and taxes associated with a transfer, and the amount of money that will be received on the other end of the transfer. Remittance transfer providers will also be required to investigate disputes and correct errors.”

    Many current providers are finding it hard to comply with the CFPB’s new rule and have chosen to get out of the service. But, this hasn’t changed the strong need for remittances, especially for Hispanics. It’s simply created a lot of uncertainly in the industry as to who will provide this service moving forward, and what that service providers will need to do to be able to offer remittances.

    Credit unions are well-positioned to pick up where these other remittance service providers have left off. Beyond simply allowing Hispanic consumers another choice for sending money home to loved ones, providing remittance services also gives credit unions the chance to deliver more comprehensive financial services to this market segment.

    This is why it’s so important for credit unions to understand the makeup of their local Hispanic community. For example, if a credit union has a large percentage of 2nd or 3rd generation Hispanics who are more acclimated into the U.S. financial system, adding remittance services to the business’s product portfolio may not be the right fit. But if the credit union has a large population of underserved Hispanics in the area, offering remittance services could make a lot dollars and sense.

    With more than one in four households (nearly 30 percent) in the U.S. today is underserved (i.e. conducting all or some of their financial transactions outside of the mainstream banking system) — and Hispanics representing a disproportionate number of this group — the pursuit of this market for potential members may initially seem counterintuitive for a credit union. But, the underserved represent a large market opportunity. That’s because underserved Americans are a fast-growing and young population with growing incomes.

    For the credit union, whose collective mission is “people helping people,” that supports such an underserved individual through a difficult time, the potential for life-long loyalty is huge. And underserved Hispanics, in particular, tend to have large households and live in tight-knit communities, creating more word-of-mouth opportunities for the credit union that serves them well. The outcome of adding tools like remittance services is a win-win for credit unions willing to embrace the opportunity.

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    Target Market: Underserved Hispanics

    Posted by on June 4, 2013

    More than one in four households (28.3 percent) in the U.S. today is underserved, conducting all or some of their financial transactions outside of the mainstream banking system. And, Hispanics represent a disproportionate number of this group. While at first glance, the pursuit of this market for potential members may seem counterintuitive for a credit union, the underserved represent a large market opportunity. That’s because underserved Americans are a fast-growing and young population with growing incomes.

    There are nearly 7 million Hispanic households in the U.S. that are unbanked and underserved, which means that about one out of every two U.S. Hispanics is unbanked or underserved. The most common reasons why households (regardless of ethnicity) report they do not have bank accounts are that they feel they do not have enough money for an account or they do not need or want one.

    Yet, nearly 70 percent of unbanked households have used an alternative financial service provider in the last year to conduct financial transactions outside of a traditional financial institution such as cash their check or buy money orders.

    For the credit union that supports such an individual through a difficult time, the potential for life-long loyalty is huge. Underserved Hispanics, in particular, tend to have large households and live in tight-knit communities, creating more word-of-mouth opportunities for the credit union that serves them well.  The Hispanic culture relies heavily on the experiences of friends and family members to guide decisions and choices. So when a credit union serves one Hispanic member well and provides financial information and guidance to that member, the cooperative can receive several more opportunities to help friends or family members.

    For many credit unions, the best marketing tactics possible for reaching the unbanked will be financial education outreach and word-of-mouth referrals. With these methods, the credit union can begin to build awareness about the benefits of depositing and borrowing from a federally insured financial cooperative, as well as the credit union difference.

    This blog is an excerpt from the new Coopera white paper, “The Multifaceted Hispanic Market,” available for download at http://tinyurl.com/c8jwf45.

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    Target Market: Hispanic Small-Business Owners

    Posted by on May 28, 2013

    Did you know that between 2002 and 2007, the number of Hispanic-owned firms grew by nearly 50 percent? Today, Hispanics own 2.3 million businesses, or 8 percent, of all U.S. non farm businesses. What kind of a financial opportunity does this represent for your credit union? A large one.

    In certain states, the opportunity is particularly clear — for instance, 8 percent of all Nevada businesses are Hispanic-owned. In California, that stat jumps to 17 percent. The states with the highest growth rates for the Hispanic community are in the Southeast, Midwest and Mid-Atlantic regions. As entrepreneurialism and a strong work ethic are strong tenets of the Hispanic culture, it stands to reason these regions are about to see an explosion in the number of Hispanic-owned businesses.

    Like most small businesspeople, Hispanic leaders need strong guidance, both financial and otherwise, to achieve and maintain success. And credit unions in particular, with a focus on the “people helping people” philosophy, understand serving this disproportionately underserved community is not only an investment in the sustainability of their cooperatives; it’s a way to continue supporting their collective mission.

    The potential to increase business revenues can be seen in the simple fact that Hispanic-owned businesses have a tendency to generate average annual incomes well below the average in the U.S. (even below the average for minority-owned businesses). Lower-than-average income from these businesses may be due to the challenges Hispanic Americans face when it comes to founding and maintaining a successful business, namely limited capital and access to credit. And, often Hispanic business owners are on their own, without the benefit of boards of directors, shareholders or even executive teams. This underscores the importance of leadership support and guidance for this critical segment of the Hispanic population.

    This blog is an excerpt from the new Coopera white paper, “The Multifaceted Hispanic Market,” available for download at http://tinyurl.com/c8jwf45.

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    Training Is a Key Part of the Process

    Posted by on May 21, 2013

    Implementing a successful Hispanic outreach program takes more than just translating a credit union’s marketing materials and collateral. As the employees of Fitzsimmons Federal Credit Union (FFCU) of Aurora, Colo., have discovered, training is a key part of the process.

    Taking advantage of Coopera’s expertise in both the credit union and Hispanic markets, FFCU has put an emphasis on training its staff over the last year. The goal? To strengthen the credit union’s internal infrastructure to better serve Hispanic members today and in the future.

    These efforts have included:
    – Regular attendance of Coopera’s Hispanic-outreach webinars
    – Bi-monthly staff meetings
    – Utilizing Coopera’s resource library
    – Monthly consulting with the Coopera client services team
    – Adding bilingual employees

    “We have made a commitment at every level of our credit union — the Board of Directors, executive management and staff — to learn as much as we can about the Hispanic community, particularly their financial needs,” said Sandy Neves, president and CEO, FFCU. “Through training, we have also come to understand how to apply what we know to each and every member interaction.”

    Through these efforts, FFCU has come to realize why training is such a necessary part of implementing a successful Hispanic outreach program. “We knew we had to get our internal structure in place before we could reach out to the Hispanic community. Coopera’s trainings are really comprehensive, and we are learning so much,” said Neves.

    “Training has definitely kept our staff engaged, focused and excited during the implementation process,” added Neves. “And, we’re realizing that everything we’ve learned will help all our members, not just Hispanic members.”

    It’s not only Neves and her management team who are impressed with the results. Here’s what FFCU’s employees have said about the benefits of training:

    “I speak Spanish a little bit, so I am somewhat familiar with the language, and I have been viewing the webinars from Coopera. I think they are a great resource, and all staff should view these webinars.”

    I believe having more Coopera training would be helpful. The webinars have been great resources.”

    “Partnering with Coopera has been very beneficial in guiding the credit union in preparing to enter the Hispanic market.”

    “We have received a wealth of resources from Coopera that will assist us.”

    “The Coopera webinars provide a lot of additional information and are a useful guide to the Hispanic Outreach Program.”

    “I appreciate continued education about the Hispanic culture, specific products and services and language. We are gaining this through our partnership with Coopera.”

    Neves noted that Coopera has learned a lot from FFCU through the training process too. “They ask us a lot of questions about our local market and have gained a better understanding of our Hispanics’ unique cultural and financial needs,” she said.

    And, according to Neves, this insight has allowed Coopera to better help FFCU tailor its approach to their local market. This is particularly important when it comes to breaking down any barriers or misunderstandings FFCU’s local Hispanic community might have about the U.S. financial system or how to highlight the credit union advantage.

    Leading up to the implementation of FFCU’s Hispanic outreach initiatives, the credit union also engaged Coopera to conduct a Hispanic Opportunity Navigator and marketing analysis, as well as perform translation services and make the El Poder es Tuyo website available to members.

    “Hispanics aren’t just another demographic,” said Neves. “Growing our Hispanic membership base is central to our current and future growth strategies. We could not have done this without Coopera’s help.”

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    Target Market: Second Generation and Gen Y Hispanics

    Posted by on May 14, 2013

    The U.S. Hispanic market’s sheer size, youth and rate of growth has many in the financial services market understanding now is the time to adjust for service to this critical consumer segment.  Part of the draw to serving Hispanic consumers – particularly for credit unions who struggle with aging memberships – is the unmatched youth of the U.S. Hispanic market.

    For this reason, targeting “second-generation,” or children of Hispanic immigrants, is a smart strategy for credit union leaders who want to introduce their cooperative to the next generation of financial-service consumers. Beyond this target market’s youth, second-generation Hispanics generally have higher incomes, more degrees and own more homes than their parents, making them attractive financial clients. In fact, 91 percent of Hispanic youth agreed with this statement: “No matter how poor you start out in the United States, with hard work you can achieve success.”

    The possibilities for credit unions to act as a partner in the pursuit of this belief is equally as strong, as many young Hispanic members will have part-time jobs with income streams at younger ages. Couple this with a need for education, lifestyle and auto loans, and the value of a credit union to a young Hispanic American becomes clear. If established early, that relationship is likely to grow over time, as members enter adulthood, their careers grow and they begin to upgrade vehicles and purchase homes.

    Communicating this ability and willingness to help young adults reach their financial goals will be less complicated with second-generation Hispanic consumers, as 93 percent report they speak English either very well or well. That said, this audience is typically bilingual, with 8 in 10 second-generation Hispanics reporting they converse either very or pretty well in Spanish.

    Understanding which segment of the Hispanic youth population best aligns with a credit union’s value proposition and strategic growth goals is an important first step to the development of a plan to serve young Hispanics.

    This blog is an excerpt from the new Coopera white paper, “The Multifaceted Hispanic Market,” available for download at http://tinyurl.com/c8jwf45.

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    Reach Hispanics through Financial Literacy

    Posted by on April 23, 2013

    Financial literacy is one of the most critical services that your credit union can provide members, particularly the Hispanic community in your area. Many Hispanics in the U.S. today are underserved, turning to friends and family for loans, or worse to expensive check-cashing or payday loan establishments.

    With one out of two U.S. Hispanics being unbanked or underserved, your credit union has a tremendous opportunity to make a real difference in the lives of Hispanic members.

    Coopera client Security One Federal Credit Union in Arlington, Texas, believes financial literacy efforts need to focus on the whole family’s financial needs. This begins by teaching children about saving and the advantages of holding a youth account and goes all the way through to helping parents understand how to improve credit scores or secure loans. Also, Security One works to educate business owners on the importance of budgeting expenses, filing taxes and preparing for audits.

    Business Development Coordinator Danny Garcia said, “At Security One, we are focused on growing the Hispanic community’s ability to be more financially independent. Through our assistance and guidance, individuals are able to better themselves financially, which makes the whole community stronger. We take a holistic approach, networking and partnering with schools and universities, churches, as well as community organizations, like libraries, medical centers and government agencies, to promote financial literacy and the credit union difference.”

    Some of the events Garcia and the team at Security One have participated in include:
    – a bilingual presentation on the financial system to nearly 50 Hispanic church members
    – a presentation on the importance of saving to 20 middle and high school students
    – partnering with the local Head Start program to share information on basic budgeting
    – sessions on how to build credit and secure auto financing

    Garcia and the Security One team is also working closely with local groups to host an upcoming 4-day mobile event to help Hispanics secure the identification documents they need
    for financial services, like checking and savings accounts, as well as auto, home and business loans and Security One’s “Faith” accounts. “It can take a month or more for Hispanics to get an appointment at the Mexican consulate for a Matricula card,” said Garcia. “Through the mobile event, we help 200 to 300 people per day signed up for Matricula ID cards each day. That’s the kind of effort that makes a real difference.”

    As with any new program, it’s important not to recreate the wheel when developing financial literacy initiatives. To get started, you can utilize resources and opportunities available through community partnerships, Coopera and other industry partners to supplement your programs. As Garcia and Security One have proved, networking and community involvement are vital in a credit union’s outreach efforts.

    Other resources readily available to your credit union include:

    Spanish Seminars in a Box

    Each Spanish Seminar in a Box contains culturally relevant Spanish content for your seminar and all of the materials you need to facilitate a successful session. All you need to do is add the presenter and have your outreach plan in place.
    Basic Steps to Managing Your Money: Spanish electronic member seminar kit
    Access to Money with Credit:  Spanish electronic member seminar kit

    El Poder es Tuyo Updates
    4/15: How to use your tax refund
    4/22: Don’t be a victim of tax ID theft
    – 4/29: What you need to know about for profit colleges
    5/6: How the credit union can help your family
    5/13: Preparing financially for the unexpected

    Hispanic Outreach Webinars
    How to Create Culturally Relevant and Compliant Marketing Messages to Hispanics: May 7 at 2 p.m. CST
    3 Ways to Repackage a Credit Builder Loan for Hispanic Members: June 12 at 2 p.m. CST
    3 Ways to Partner with Hispanic Businesses: September 17 at 2 p.m. CST
    3 Ways to Create an Inclusive Culture to Serve Hispanics: Archived until August 20
    4 Key Non-Traditional IDs You Can Accept to Open New Accounts: Archived until September 13
    Adapting Products and Services to Serving Immigrant Markets Archived until October

    International Credit Union Leadership Program
    The International Credit Union Leadership Program brings emerging leaders from around the world to various credit unions, both in the U.S. and abroad, for intensive short-term credit union internships designed to broaden their professional expertise.

    The program is designed to facilitate idea exchanges, promote foreign language development, enhance cultural diversity and improve problem-solving skills as they relate to global credit union development and management. The program also focuses on helping credit unions find new ways to attract young members.

    – Apr. 7-May 11, 2013: Costa Rican participants intern in Alabama, Florida, Oregon or Washington
    June 9-22, 2013: U.S. participants intern in Costa Rica
    Oct. 6-Nov. 9, 2013: Brazilian participants intern in Texas, Oregon or Washington
    Jan. 12-25, 2014: U.S. participants intern in Brazil

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