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		<title>Training Is a Key Part of the Process</title>
		<description><![CDATA[Implementing a successful Hispanic outreach program takes more than just translating a credit union’s marketing materials and collateral. As the employees of Fitzsimmons Federal Credit Union (FFCU) of Aurora, Colo., have discovered, training is a key part of the process. Taking advantage of Coopera’s expertise in both the credit union and Hispanic markets, FFCU has [...]]]></description>
		<link>http://blog.cooperaconsulting.com/474/training-is-a-key-part-of-the-process/</link>
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		<title>Target Market: Second Generation and Gen Y Hispanics</title>
		<description><![CDATA[The U.S. Hispanic market’s sheer size, youth and rate of growth has many in the financial services market understanding now is the time to adjust for service to this critical consumer segment.  Part of the draw to serving Hispanic consumers – particularly for credit unions who struggle with aging memberships – is the unmatched youth [...]]]></description>
		<link>http://blog.cooperaconsulting.com/459/target-market-second-generation-and-gen-y-hispanics/</link>
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		<title>Case Study: Targeted Programs Focus on Members’ Lifestyle Needs, Not Cultural Differences</title>
		<description><![CDATA[What follows is a case study excerpt from the Hispanic Opportunity Report developed as part of the California and Nevada Credit Union Leagues’ newly formed partnership with Coopera. In 2004, Great Basin Federal Credit Union of Reno, Nev., recognized how fast the Hispanic population was growing in Washoe County. Indeed, it was projected to reach [...]]]></description>
		<link>http://blog.cooperaconsulting.com/375/case-study-targeted-programs-focus-on-members%e2%80%99-lifestyle-needs-not-cultural-differences/</link>
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		<title>Case Study: Making a Difference, One Member at a Time</title>
		<description><![CDATA[What follows is a case study excerpt from the Hispanic Opportunity Report developed as part of the California and Nevada Credit Union Leagues’ newly formed partnership with Coopera. With 80 percent of its members identifying themselves as Hispanic, First Imperial Credit Union (FICU) of El Centro, Calif., knows the importance of catering its products and [...]]]></description>
		<link>http://blog.cooperaconsulting.com/371/case-study-making-a-difference-one-member-at-a-time/</link>
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		<title>Reach Hispanics through Financial Literacy</title>
		<description><![CDATA[Financial literacy is one of the most critical services that your credit union can provide members, particularly the Hispanic community in your area. Many Hispanics in the U.S. today are underserved, turning to friends and family for loans, or worse to expensive check-cashing or payday loan establishments. With one out of two U.S. Hispanics being [...]]]></description>
		<link>http://blog.cooperaconsulting.com/448/reach-hispanics-through-financial-literacy/</link>
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		<title>Common Misconceptions about Cinco de Mayo &amp; the Hispanic Culture</title>
		<description><![CDATA[Sometimes referred to as the “Mexican St. Patrick’s Day,” Cinco de Mayo (held each year on May 5th) is one of the most misunderstood holidays we celebrate in the U.S., even by people of Mexican heritage. Despite its reputation, Cinco de Mayo does not mark Mexico’s Independence Day. That is celebrated on September 16, the [...]]]></description>
		<link>http://blog.cooperaconsulting.com/435/common-misconceptions-about-cinco-de-mayo-the-hispanic-culture/</link>
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		<title>Vote for Morrow!</title>
		<description><![CDATA[Please join us in voting for Warren Morrow, founder and late CEO of Coopera, to be the recipient of Credit Union Magazine&#8217;s 2013 &#8220;CU Hero of the Year&#8221; award. The four nominees for this year&#8217;s award exemplify the credit union philosophy of &#8220;people helping people&#8221; and have truly gone the extra mile to extend credit union [...]]]></description>
		<link>http://blog.cooperaconsulting.com/428/vote-for-morrow/</link>
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		<title>The Importance of First-Hand Experience with the Cultures We Serve</title>
		<description><![CDATA[As one of 11 credit union young professionals selected to participate in the January 2013 International Leadership Program through the World Council of Credit Unions, I was honored to have the opportunity to spend time at the COOPACRENE Credit Union in Neyba, Dominican Republic. Through my role as Client Account Coordinator at Coopera, I have [...]]]></description>
		<link>http://blog.cooperaconsulting.com/421/the-importance-of-first-hand-experience-with-the-cultures-we-serve/</link>
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		<title>Case Study: Promoting Economic Justice</title>
		<description><![CDATA[What follows is a case study excerpt from the Hispanic Opportunity Report developed as part of the California and Nevada Credit Union Leagues’ newly formed partnership with Coopera. Hispanic outreach has been an important part of Santa Cruz Community Credit Union’s (SCCCU) mission since it was founded in 1977. Today, 35 percent of the credit [...]]]></description>
		<link>http://blog.cooperaconsulting.com/385/case-study-promoting-economic-justice/</link>
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		<title>Experiencing the Nuances of the Dominican Republic Culture First-Hand</title>
		<description><![CDATA[Guest blog post by Erin O’Hern, Compliance Attorney, PolicyWorks LLC In January, I had the opportunity to go to the Dominican Republic and participate in the International Credit Union Leadership Program with 11 other credit union professionals from across the U.S. It was an amazing experience that really opened my eyes to the unique culture [...]]]></description>
		<link>http://blog.cooperaconsulting.com/410/experiencing-the-nuances-of-the-dominican-republic-culture-first-hand/</link>
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